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Jaume Betrian

Managing Director Flax&Kale

F&K has launched 65K email marketing campaigns (...) These segmented and conversion automated email campaigns augmented LTV a 32% and the acquisition campaigns ROI a +25% thanks to Shimoku’s AI.

increased the average 25% conversion rate with Shimoku

The challenge

Optimize Flaxe&Kale ecommerce is key for an omnichannel business with several sales channels.

Therefore the challenges of a brand born as offline are diverse:

· A more accurate product sales forecasting, key for both margins and reduce waste.

· Improved LTV, based on the multichannel sales offering being the stickiness to the ecommerce a challenge due to cannibalization

· ...

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